VMA HVAC Website Discovery Questionnaire

Please fill out the questions below to help us understand your vision and goals for the project.

Company Name *

Your Email *

What is the primary business goal for this new website?

(e.g., Increase lead volume, showcase a portfolio, automate service bookings, or improve local SEO rankings)

Who is your target customer, and what action do you want them to take within 10 seconds of landing on your site?

(Be specific about the desired "conversion")

What are the top 3 services or products that generate the most profit for your business?

(We will prioritize these in the site architecture)

What are the biggest pain points or frustrations with your current website?

(e.g., Slow load speed, difficult to edit content, non-mobile friendly, or outdated branding)

Please provide 2–3 examples of competitor or industry websites you admire.

(List the specific features you like about each)

Do you have existing brand assets ready?

(Logo, high-res images, brand colors, fonts — Yes/No/Need help creating these)

Do you have a list of specific "Trust Signals" we must include?

(e.g., Google Reviews rating, industry certifications, years of experience, insurance details)

Are you providing all content (text/images) for the pages, or do you require professional copywriting services?

(Clarifying content ownership is vital for the timeline)

What is your firm deadline for the project launch?

(Is this date tied to a specific marketing campaign or business milestone?)

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